Using Rational Choice Theory to Explore Factors Impacting Contact Tracing Application Adoption

Effective contact tracing is an important tool in trying to control the spread of highly infectious diseases. Utilizing the theory of reasoned action and rational choice theory, this study explores factors impacting the adoption of mobile contact tracing application. Findings indicate that perceived benefits of usage and perceived costs of non-usage positively impact an individual's attitude toward usage intention, while information security concern as perceived cost of usage has a negative effect.